Tesco has been getting nostalgic this year as part of its 100th anniversary campaign, so its sponsorship of ITV’s Supermarket Sweep revival seems like a good fit. The show was popular in the 90s with students and kids bunking off school.
BBH’s ad sends host Rylan Clark-Neal back to store manager training school, but he gets carried away by encouraging customers to “go wild in the aisles.”
The Guardian’s review of the TV show said it was “as stiff as a frozen potato waffle,” in which case BBH and Tesco seem to have done a better job than the programme makers.
MAA creative scale: 7