Rothco World Cup campaign shows Irish rugby’s true colours

Doing good can do you good – if you do it properly. Which the Irish Rugby Football Union and Chrome owner Google have done here, launching a free Chrome download that lets colour blind Irish rugby fans see their team in their natural hue for the first time at the Rugby World Cup.

There are 250,000 such Irish fans it seems.

Among them they’ve found a winner in 74-year old Bobby. Deftly handled by Rothco.

Excellent in every way.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.