Now MullenLowe goes in to bat for nurses’ recruitment

Everybody loves the British National Health Service (NHS) – or all the political parties say they do with Boris Johnson promising billions more funding for the recently under-resourced service and the other parties hardly likely to disagree.

But the NHS has had its problems, not least a number of scandals.

So while MullenLowe made its debut celebrating the NHS’ 70th birthday it’s now down to business with a new campaign aimed at recruiting school leavers as nurses.

Ian Hampton, lead campaign manager for NHS England and NHS Improvement (a bit of a giveaway) says: “Following our launch campaign last year, UCAS applications for nursing degrees increased for the first time in four years. We are aiming to build on this with this new work for nurses. The campaign conveys the inspiring, extraordinary work that nurses do day-to-day, and we hope it will capture the imagination of students deciding the next step in their education.”

MullenLowe ECD Mark Elwood says: “Our campaign gets to the heart of the world-class training, excellent teams, mentoring and limitless opportunities to specialise that the NHS offers. It’s an institution that never fails to inspire the British public, and one that holds a special place in their heart. We hope this work will help recruit the next generation of incredible NHS nurses.”

You can’t drop the ball with NHS ads, especially as some will say, why’s it spending our money on advertising?

This doesn’t, let’s hope it recruits lots more nurses (now there seems to be the money to pay for them.)

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.