Green Flag and Engine keep up pressure on the AA and RAC

Green Flag’s “Common sense to the rescue” campaign gets its third instalment, again using a half price offer to jolt AA and RAC customers out of renewing on autopilot. This time, we get jumping dogs in wigs, a karate chopping grandma and a car covered in sticky jam to help deliver the message.

Candace Gerlach, head of marketing at Green Flag said: “Since launching with our new creative platform in 2017, we’ve learnt a lot about what resonates with our audience and have been able to iterate and optimise over the last few years. As a business, we are proud of the service we provide to our customers at the roadside 24/7. We hope that comes across in the most visually interesting way, in a category that people think about very little.”

Orlando Warner, creative director at Engine, said: “We’ve created a simple, impactful film that’s hard to ignore… it really is unlike anything else in the category.”

Makes its point and entertains at the same time.

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.