The burgeoning home services sector has a new contender, MyBuilder which has appointed Wieden+Kennedy as its agency. IAC, which owns US home services leader HomeAdvisor and dating app Tinder, took a majority stake in MyBuilder in 2017.
MyBuilder CMO Glenn Orchard says: “More people than ever are turning to our service as an alternative to directories and word of mouth for finding quality tradespeople and there is plenty of room to grow. We’re looking forward to working with Wieden+Kennedy to boost awareness and consideration of MyBuilder and really put our brand on the map.”
W+K CEO Neil Christie says: “MyBuilder has huge potential and for a creative business like ours, there’s nothing more appealing than a partner with strong vision and culture plus an eagerness to do things differently.”