Mat Goff of adam&eveDDB: my Top Tips for Cannes

Mat Goff is joint CEO of adam&eveDDB

Top Tips for Cannes

Here comes Cannes, our yearly chance to measure the UK creative scene against the rest of the world. So who and what will be flying the flag this time round?

Viva La Vulva for Libresse by AMV BDDO will be getting plenty of praise. Brilliantly crafted follow up to taboo-busting Blood Normal.

I hope this Mothercare work by mcgarrybowen does well. It’s important for mums to see themselves being celebrated and represented and brands could play a bigger role in getting them more recognition. A nod from the jury could encourage Mothercare (and others) to be back again even better next year.

And on the subject of motherly care, fingers crossed for this little boy and his piano.

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