Would you adam&eve it, a bummer from Volkswagen.
But actually it’s not the cultured academy in Paddington but DDB Berlin for VW’s new T-Cross, presumably a sign that VW’s T-Roc is starting a family. How many brands does VW need?
Starring Cara What’s-her-name and some seeming lookalikes.
VW has just finished reviewing all its creative agencies, hiring a WPP construct in North America along the way. DDB has been on the case in Europe for years and, generally, produced good if understated stuff with a few classics on the way – usually for the UK.
But it’s all change at Wolfsburg, still bruised from the multi-billion dollar emissions scandal. It’s even reviewing its Audi brand at BBH in the UK after 30-odd years of mostly great ads.
Chirpy and cheerful isn’t really the VW way though.
MAA creative scale: 4.