Heinz is celebrating 150 years in business, no mean achievement although whether or not it’ll see that many more now it’s been welded to Kraft in Kraft Heinz is a moot point.
Tomato Ketchup still flies the flag and it’s the hero of a new campaign from BBH in the UK and EMEA, $15.3m-worth Heinz tells us (quite a lot for such companies these days.)
Kraft Heinz EMEA VP Marketing Victoria Sjardin, says: “Henry John Heinz set off on his extraordinary journey with the unique desire ‘to do a common thing uncommonly well.’ 150 years later, the heart of Heinz’s mission is still to find small ways to make life better.
“We are very excited about our new global ‘Clean Plates’ campaign, which is a testament to Heinz’s heritage and aims to highlight how delicious Heinz products have been helping make meals even tastier around the world and across all walks of life for 150 years.”
Cramming 150 years into 30 seconds takes some doing.
But there’s some big and eye-catching Out of Home too.
“Clean plates” is a good old-fashioned campaign idea and BBH has done it justice.
MAA creative scale: 9.