Nike is continuing its crusade against racism with an ad featuring Manchester City and England player Raheem Sterling who was racially abused in a recent match against Chelsea.
This follows its lauded (and criticised in some quarters) ad featuring former NFL player Colin Kaepernick whose career ground to a halt after his pre-game protest against police violence in the US.
Not sure if Sterling actually spoke up (he was probably too busy getting away from the white middle-aged Chelsea yobs.) Ads are a difficult medium for crusades but Nike has a worthwhile point here.
Has it been properly noted by the Premier League and its rolling-in-money clubs? For all the talk of family experiences at all-seater stadia the abuse hurled about is shocking.
But so long as the money keeps rolling in..
