Nike enters the UK lists against racism with Sterling ad

Nike is continuing its crusade against racism with an ad featuring Manchester City and England player Raheem Sterling who was racially abused in a recent match against Chelsea.

This follows its lauded (and criticised in some quarters) ad featuring former NFL player Colin Kaepernick whose career ground to a halt after his pre-game protest against police violence in the US.

Not sure if Sterling actually spoke up (he was probably too busy getting away from the white middle-aged Chelsea yobs.) Ads are a difficult medium for crusades but Nike has a worthwhile point here.

Has it been properly noted by the Premier League and its rolling-in-money clubs? For all the talk of family experiences at all-seater stadia the abuse hurled about is shocking.

But so long as the money keeps rolling in..

You May Also Like

nike raheem sterling

About Stephen Foster

Avatar
Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
0 Shares
Share
Tweet
+1
Share