Jimmy Nelson and JWT set out to save a disappearing world

Photographer Jimmy Nelson’s eponymous foundation seeks to preserve indigenous peoples and cultures and JWT Amsterdam and India (guess they’re still called that) have combined to lend a hand.

The quick-cutting can be oppressive but all is revealed at the end.

Powerful stuff although quite how we can help (apart from donating money of course) is not so apparent.

MAA creative scale: 7.

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