A constant theme in the seemingly never-ending battle between advertisers and agencies is so-called “scope of work.” That is, all the extra stuff you have to do for the same money or less – often blamed for margin pressure and other disagreeable aspects of modern agency life.
Adscam correspondent Ralf “The Cartoonist” Zeigermann has sent in this useful summary of how agencies are actually making life harder for themselves.
As my friend Adscam’s George Parker rightly observes: “there’s nothing left to say, is there?”
HNY George.
