Adscam correspondent reveals truth about agency pitches

A constant theme in the seemingly never-ending battle between advertisers and agencies is so-called “scope of work.” That is, all the extra stuff you have to do for the same money or less – often blamed for margin pressure and other disagreeable aspects of modern agency life.

Adscam correspondent Ralf “The Cartoonist” Zeigermann has sent in this useful summary of how agencies are actually making life harder for themselves.

As my friend Adscam’s George Parker rightly observes: “there’s nothing left to say, is there?”

HNY George.

You May Also Like

adscam

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

0 Shares
Share
Tweet
+1
Share