Uncommon hits the bigger time with Asos Collusions launch

Nils Leonard’s Uncommon Creative Studio has its biggest project to date, the launch of a new teenie clothing brand Collusions with online giant Asos.

Uncommon helped to devise the brand – which ticks all the ethical boxes, no fur coats – and is doing the promotion although Asos owns it all (bet there was a discussion about that – never mind).

Anyway, here are some of the 100 Generation Zers, all about to turn 18 and become proper – yikes – adults.

The prospect of six minutes of this isn’t terribly appealing if you’re not in the group (alas we’re not) but Daniel Emmerson’s film fairly flies by and seems to be gaining interest already. It will be interesting to see how well the clothes sell. Presumably there’ll be more harder sell stuff to come.

Uncommon, as the Creative Studio bit suggests, is an interesting hybrid: part NPD, part ad agency.

The London agency scene desperately needs new indies who offer something different.

This is Uncommon’s biggest step forward to date.

MAA creative scale: 8.

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