Leagas Delaney wins ‘try before you buy’ pitch for Britvic’s WiseHead Productions

Britvic-backed drinks incubator WiseHead Productions has appointed Leagas Delaney as its lead creative agency and Splendid Communications to handle PR.

The review was supported by Creativebrief. Prior to the appointment Leagas Delaney worked with WiseHead on a four-week ‘try before you buy’ test period. Britvic’s mainstream agencies VCCP and Saatchi & Saatchi are unaffected.

WiseHead was set up by Britvic to create drinks for adults and has developed brands including London Essence Company, Thomas & Evans and Monte Rosso.

Britvic global category and capability director Jonathan Gatward says: “We were impressed with both Leagas Delaney and Splendid’s understanding of our business’ goals, as well as their creative and integrated strategic approach. I am confident in their ability to deliver exceptional results for the WiseHead Productions brands.”

Leagas Delaney CEO Fergus Hay says: “The entrepreneurial and pioneering spirit of Britvic’s WiseHead Productions is one that matched well with our own, while the high quality of the products reflects the business’ commitment to excellence. These are values that will enable us to produce fantastic work together and create an advantage for WiseHead’s brands in a market driven by the increasingly high expectations of consumers.”

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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