WCRS wins for Women’s Aid with clever use of cinema

WCRS is having an outstanding year – business wins, good work – and here’s another winner for Women’s Aid, this time focussing on the 160,000 children mistreated each year by one or more parents.

Digital Cinema Media has donated the time, used cleverly by the agency to show a 12-classified version of what would have been an 18-classified shocker.

How to rate something we’re all for?

Could hardly be better gets it a 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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