Publicis shows that UBS Swiss bankers do have their uses

Anyone old enough to remember the notorious “gnomes of Zurich,” the Swiss bankers blamed by Labour politicians for a string of economic disasters?

Well the gnomes wear slick suits these days and lots of them work for giant Swiss bank UBS, forever in hot water with the US authorities over their very Swiss approach to client confidentiality.

Here are two of them, in a new campaign by Publicis Switzerland, trying to show that such banks do have their wider uses.

MAA creative scale: 7.

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