Martin unveils perky “herstory” lesson for Land O’Lakes

Dang, those gals are taking over everything.

Land O’Lakes is a US member-owned agribusiness and a new campaign from The Martin Agency is hymning the 30 per cent of US farmers who are female. So they’ve re-written Old MacDonald had a farm as She-I-O. As you do.

Rewrite by Taylor Swift songwriter Liz Rose, perkily performed by Maggie Rose (no relation).

There’s also a documentary series.

History re-written as “herstory” according to the agency, by “mostly female teams.” The agency had a related issue in the recent past you may recall.

Women’s Equality Day is on the way it seems. Do they still need a day?

Good to see Martin on form.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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