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Martin unveils perky “herstory” lesson for Land O’Lakes
Dang, those gals are taking over everything.
Land O’Lakes is a US member-owned agribusiness and a new campaign from The Martin Agency is hymning the 30 per cent of US farmers who are female. So they’ve re-written Old MacDonald had a farm as She-I-O. As you do.
Rewrite by Taylor Swift songwriter Liz Rose, perkily performed by Maggie Rose (no relation).
There’s also a documentary series.
History re-written as “herstory” according to the agency, by “mostly female teams.” The agency had a related issue in the recent past you may recall.
Women’s Equality Day is on the way it seems. Do they still need a day?
Good to see Martin on form.
MAA creative scale: 8.