Krow adds sporty Fiat brand Abarth

FCA (which owns Fiat and Chrysler among others) has appointed krow to handle Fiat’s sporty Abarth brand in the UK. Krow has worked on Fiat for 12 years.

Fiat & Abarth UK brand communications boss Gerry Southerington says: “We’re thrilled to be working with krow on our Abarth brand in the UK. Their contribution to our marcomms strategy and cross-channel creative on the Fiat brand over the last 12 years has been exceptional and we look forward to welcoming their thinking and creativity to Abarth.”

Krow managing partner Vicki Saunders says: “Abarth is an iconic brand with a fantastic heritage and a clear market opportunity. We’re really looking forward to working with the UK team to develop connected channel strategies and creative that will reach the right people with relevant and engaging content.”

Abarth was founded way back in 1949 at a time when sporty Italian car brands were ten a penny. Most were acquired by the big volume manufacturers as was Abarth but Fiat seems to have done little with it over the years. Which should lead to some interesting creative opportunities for krow.

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