Max takes 124 for the team in new AMV Mobil epic

AMV BBDO is back with a proper ad for Mobil1 motor oil, this one featuring Red Bull driver Max Verstappen. In it Max (it probably isn’t him really) is being pummelled by 124 boxers, the number of G-forces these brave gladiators have to suffer in a race.

But Mobil1 is making Aston Martin Red Bull Racing more powerful – so that’s OK then.

Nicely done.

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.