Welcome boost for WPP’s JWT as it wins global Grolsch

Some good news at last for WPP and its embattled agency JWT. JWT has won the global Grolsch account, the first time Asahi-owned Grolsch has had one agency on the case.

It may not be the biggest account in adland but mood music matters at WPP/JWT just now. When it lost Barclays media in the US last year it made national newspaper headlines although, as WPP is fond of saying in a different context, the money involved was not so “material.”

Grolsch global brand and innovation director Richard Ingram says: “The JWT team really pulled out all the stops and demonstrated their passion for the brand and an ability to translate big idea thinking across all major channels, including comms, trade, activation and digital.”

JWT Europe regional director Joseph Petyan says: “Words don’t express how delighted we are to be working with this unique and premium brand across the world. We very much look forward to partnering with Richard and his Grolsch team to elevate the brand again to the position it absolutely deserves.”

Steady on Joe.

But a win’s a win. Let’s see if JWT can recapture its mojo in the post Sorrell, post Gustavo Martinez era.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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