Anomaly won Freeview a couple of years ago from Leo Burnett, and its first work for the brand was an ambitious project creating hundreds of short films that referenced the shows or news events of the day.
Now that subscription services like Netflix, Amazon and Sky dominate the innovation ground, Freeview’s latest film is a much more traditional effort, showing TV as a way of bringing people together.
It’s a nostalgic mash-up of popular TV theme tunes and clips which will have viewers competing to name them as they flash up on screen.
Using footage from sports, reality, kids and entertainment shows on the BBC, ITV, Channels 4 and 5, and UKTV/Dave, the ad reminds viewers of Freeview’s big advantage – it’s free.
Neema Shah Khan, Head of Marketing at Freeview, says: “Together with Anomaly we’ve created a truly unique ad, celebrating the nation’s favourite TV theme tunes and reminding TV lovers everywhere that Freeview provides all these shows (and more) for free.”
MAA creative scale: 6