WPP’s VML lands global duties for Nestle Skin Health

Former Y&R London CEO Jon Sharpe (left) who moved to head WPP digital network VML in Europe has landed his first big one, agency of record duties for Nestlé Skin Health after a five-way pitch against other holding company networks.

Digital agency VML will handle consumer brands including Cetaphil, Benzac, Loceryl and Differin in the US, UK, Europe and Asia.

VML is a big operation with 33 offices worldwide although it’s been somewhat under the radar. Nestle Skin Health was formerly a joint venture with L’Oreal with Nestle taking control in 2014.

Nestle is an important to WPP and the win is a coup for Sharpe and VML, one which will please WPP boss Sir Martin Sorrell who’s been rather eclipsed in the new business stakes recently by go-go Publicis Groupe boss Arthur Sadoun.

VML will handle TV, out of home, online and social.

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