Digital agency VML will handle consumer brands including Cetaphil, Benzac, Loceryl and Differin in the US, UK, Europe and Asia.
VML is a big operation with 33 offices worldwide although it’s been somewhat under the radar. Nestle Skin Health was formerly a joint venture with L’Oreal with Nestle taking control in 2014.
Nestle is an important to WPP and the win is a coup for Sharpe and VML, one which will please WPP boss Sir Martin Sorrell who’s been rather eclipsed in the new business stakes recently by go-go Publicis Groupe boss Arthur Sadoun.
VML will handle TV, out of home, online and social.