101 was one of London’s finest minimalist agencies before it was bought by MullenLowe – in the sense of making a little airtime go a long way – and its Subaru business has moved over with it.
Here’s its debut TV effort for the new XV on the theme ‘Better Where It Matters.’ Featuring a ‘buyer’ who’s none too impressed by the new car.
Sparky and hard-working: squeezes a lot into 30 seconds.
Would it have been better longer? For most car agencies this would have merely meant another 30 seconds of running footage.
Somebody give these guys a big bold brand campaign please. But there don’t seem many of those around for anyone so far this year.
MAA creative scale: 7.5.