MullenLowe debuts for Subaru with packed thirty seconds

101 was one of London’s finest minimalist agencies before it was bought by MullenLowe – in the sense of making a little airtime go a long way – and its Subaru business has moved over with it.

Here’s its debut TV effort for the new XV on the theme ‘Better Where It Matters.’ Featuring a ‘buyer’ who’s none too impressed by the new car.

Sparky and hard-working: squeezes a lot into 30 seconds.

Would it have been better longer? For most car agencies this would have merely meant another 30 seconds of running footage.

Somebody give these guys a big bold brand campaign please. But there don’t seem many of those around for anyone so far this year.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.