Freeview, the UK’s biggest TV platform, has awarded its £15m media account to Rocket. Rocket is part of Omnicom’s five-strong line-up of media agencies in the UK.
Rocket now lines up with creative agency Anomaly and digital shop NMPi. Freeview could be a challenging account as Anomaly is always likely produce something that pushes boundaries. Last year’s campaign included 400 mini-films.
Freeview marketing director Owen Jenkinson says: “After a highly competitive pitch, Rocket impressed us by demonstrating their strategic smarts, planning expertise and what great fun people they are. We look forward to a long and fruitful relationship with them.”
Rocket CEO Mark Girling says: “We are delighted to be partnering with Freeview as their great ‘The Other Way’ campaign moves to another level. We are looking forward to leveraging our good experience with media and entertainment brands, working with Freeview and their other agency partners to deliver better media strategy and activation to support the next phase of Freeview’s business growth and continued success.”