Google’s promoting the joys of search – yes, really – with this film from BBH and its in-house Black Sheep Studios featuring “influencer” stuntman Colin Furze. Influencers are all the rage these days, Samsung’s Marc Mathieu observing recently that he’s spending more on them as they provide direct connections between advertisers and audiences.
Fun for all the family even though it’s supposedly a B2B film.
Don’tcha love Google.
MAA creative scale: 8.