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Google shows its funny side in new search film from BBH

Google’s promoting the joys of search – yes, really – with this film from BBH and its in-house Black Sheep Studios featuring “influencer” stuntman Colin Furze. Influencers are all the rage these days, Samsung’s Marc Mathieu observing recently that he’s spending more on them as they provide direct connections between advertisers and audiences.

Fun for all the family even though it’s supposedly a B2B film.

Don’tcha love Google.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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