Korean car maker Hyundai is going in to bat in the luxury stakes with the new Genesis range.
German agency Jung von Matt has been given the ad task and has produced this appropriately glitzy number, set in Hollywood.
Cool and capable, as is usually the case with this agency.
MAA creative scale: 8.
It’s been said before that once German agencies master understated funny they really will challenge US and UK ones for big global tasks. Jung von Matt, with a biggish international network, seems to be there already.
It will become an even bigger rival to UK agencies after Brexit.
PS The more I hear about the Brexit negotiations the more I think it won’t actually happen. Just don’t ask me to explain how.