Vincent Behaeghel of BETC Paris: my Top Tips for Cannes

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Vincent Behaeghel is a creative director at BETC Paris.

 

My Top Tips for Cannes

 

Like My Addiction – Addict Aide
https://www.youtube.com/watch?v=ecRheslTlwE

Evan – Sandy Hook Promise

These two campaigns question the way we are over-consuming images on social networks, with bulimia, without taking the time to watch.

Let’s beware of appearances and remain always awake.

Buster The Boxer – John Lewis
https://www.youtube.com/watch?v=sr6lr_VRsEo

Ostrich – Samsung
https://www.youtube.com/watch?v=hjKd24UCPYY

Two jubilant films, impeccably written and produced, which are what advertising should always be: a perfect gift.

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