Mondelez-owned Cadbury is as famous for its advertising as its chocolate but it’s been a long time since we’ve seen much of the former, not since Fallon’s famous ‘Gorilla.’
Things may be about to change as it’s appointed VCCP as the global agency for flagship brand Dairy Milk and the rest of its portfolio in the UK and Ireland.
Global brand director Ben Wicks says: “We are excited to partner with VCCP to write the next chapter in the brand’s famous advertising history. I look forward to evolving the creative direction of the Cadbury brand and creating some truly exceptional work going forward.”
VCCP group CEO Adrian Coleman says: “Cadbury is a brand every agency would love to see on their client list. We are thrilled to be working with them and have big ambitions to develop some brave, standout work globally.’