AMV brings back Martini in ads like wot we used to know

Here’s a breath of fresh air: a new ad from AMV BBDO in Martini’s ‘Play with Time’ campaign, featuring some top of the range Italian totty (one of them’s a video ‘influencer’ but aren’t we all these days, darling) waltzing through a scenic bit of old Italia ogled by dodgy looking blokes in shades.

I’m sure there are Vespas in there somewhere.

All in the cause of a rather indifferent Italian aperitivo.

Adverts as we used to know them. which you won’t see much of in Cannes.

MAA creative scale: 8.

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