Here’s a breath of fresh air: a new ad from AMV BBDO in Martini’s ‘Play with Time’ campaign, featuring some top of the range Italian totty (one of them’s a video ‘influencer’ but aren’t we all these days, darling) waltzing through a scenic bit of old Italia ogled by dodgy looking blokes in shades.
I’m sure there are Vespas in there somewhere.
All in the cause of a rather indifferent Italian aperitivo.
Adverts as we used to know them. which you won’t see much of in Cannes.
MAA creative scale: 8.