Nissan United’s Neil Dawson: my Top Tips for Cannes


Neil Dawson is global executive creative director, Nissan United at TBWA\Chiat Day in New York. Before that he was ECD of BETC in London and a senior creative at agencies including DDB, Ogilvy and BBH.

Here are my three. I tried to find some less obvious examples…what comes to mind when you picture the world’s biggest asshole? Maybe it’s a guy peeing into a beer bottle while driving, throwing said urine-filled bottle …

Donate Life – Coleman Sweeney the world’s biggest asshole (The Martin Agency)

Ikea – Cook This Page (Leo Burnett Toronto)

NI Tourist Board – Doors of Thrones (Publicis London)

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