Alex Grieve and Adrian Rossi are executive creative directors of AMV BBDO in London.
A friend in the business said to us about Cannes: “The standard of work this year is the worst it’s ever been.” He then proceeded to say why none were worthy and that a Gold, never mind a Grand Prix, was worth much more in the past.
That (said by an unnamed creative, to spare his blushes) was uttered in 2011. These were some of the Grand Prix winners that year: Nike, Write the Future. Old Spice, The Man Your Man. Puma, After Hours Athlete. Arcade Fire, The Wilderness Downtown. Bing, Decode Jay Z. That is to name but a few.
There will be people who say that the 2017 crop of winners falls way short of winners of the past. Really? Get a life.
Time will tell that this is going to be another great year.
Here are our tips
Evan – Sandy Hook Promise by BBDO New York
We’re the Superhumans – Channel 4 by 4Creative
Agatha Christie Stamps – Royal Mail Stamps Collectibles by Studio SutherI&
Like My Addiction – Addict Aide by BETC Paris
Meet Graham – Transport Accident Commission by Clemenger BBDO Melbourne