Martin Agency opens a new box of old tricks for Kayak

Kayak is a nifty site that searches best deals for fares, hotels and car hire. It recently hired The Martin Agency New York and here’s the first campaign, out of the award-winning GEICO songbook of short, snappy ads.

Has someone at Martin recalled ‘If only everything in life was as reliable as a Volkswagen’ from the 1980s?

The same can be said of Martin. You go to the agency, you get a campaign that works.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.