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Kayak is a nifty site that searches best deals for fares, hotels and car hire. It recently hired The Martin Agency New York and here’s the first campaign, out of the award-winning GEICO songbook of short, snappy ads.
Has someone at Martin recalled ‘If only everything in life was as reliable as a Volkswagen’ from the 1980s?
The same can be said of Martin. You go to the agency, you get a campaign that works.
MAA creative scale: 8.
