Beckham and Hart get lost on H&M’s road to Vegas

Here’s the long form version of the new David Beckham and Kevin Hart film for H&M Essentials. They’re off to Las Vegas to try to sell Beckham the Musical, starring the talent-free Hart it seems.

It’s the nearest Dave will probably come to acting and he makes a pretty good fist of it.

But what’s it for?

MAa creative scale: 4.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.