Spike Jonze unleashes Margaret Qualley for Kenzo

Fragrance ads have been improving somewhat – not before time – and they go a stage further in this launch film by Spike Jonze for Kenzo World. Starring actress Margaret Qualley, daughter of Four Weddings star Andie MacDowell who’s trousered a few quid in her time for L’Oreal.

A sexy, funny piece of female empowerment. Even Kevin Roberts should like it.

MAA creative scale: 8

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