Fragrance ads have been improving somewhat – not before time – and they go a stage further in this launch film by Spike Jonze for Kenzo World. Starring actress Margaret Qualley, daughter of Four Weddings star Andie MacDowell who’s trousered a few quid in her time for L’Oreal.
A sexy, funny piece of female empowerment. Even Kevin Roberts should like it.
MAA creative scale: 8