Swarovski, the world leader in crystal jewellery, has awarded its global media business to Havas Media.
The account will cover more than 35 countries with a focus on US, China, UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil. It will cover the full range of media including social and programmatic. Havas Media takes over from incumbent agency Zenith Optimedia from January 1.
Swarovski senior V-P branding, communication and media Alessandro Vergano says: “As part of our commitment to the ongoing improvement of our media and marketing governance, Swarovski periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best agency partners.
“The team at Havas Media impressed us with their responsible, yet imaginative and passionate approach – characteristics that are core to our company‘s culture. Their strategic proposal was exactly what we need to help us achieve our goals as we move into our next phase of business development. We are confident that we have found the right partner to deliver strategic support, operational set-up and digital transformation.
“Swarovski has enjoyed working with Zenith Optimedia over the last nine years and thanks them for their commitment to great work over this time.”
Havas Media Group global MD Dominique Delport says: “From the start we knew we had found something special – it was more than chemistry – it was a shared vision and passion. It was also clear we have a mutual focus on digital transformation. We know how important it is to keep the value that Swarovski has built up since 1895 but to also keep moving forward so that Swarovski can continue to design and deliver for the future. I know Swarovski will become one of our most valued long-term partners and we cannot wait to get started.”