Wieden+Kennedy Amsterdam is launching a new global brand platform – we hear a lot about those these days – for Mexico’s Corona beer: ‘This Is Living.’
Point being that”our best side” shines through when we’re outside, in Corona-ish settings usually involving sun, sea and sand.
So here’s another surfer.
Keep thinking it’s going to morph into W+K Portland’s Southern Comfort.
There’s also a series of 15-second product films, OOH, print and online also featuring Corona’s new screen printed bottle plus a social media and global influencer campaign with people around the world personifying This Is Living.
All sounds pretty joined up, which is what you get from W+K Amsterdam these days.
Here’s ‘Lime Ritual,’ without which no Corona is complete.
MAA creative scale..hmm, tricky one this. 6.5.