Obi Worldphone, a new global smartphone company, has appointed Threepipe to manage its UK launch activity as it aims to bridge the gap between premium designer smartphones at high prices and generic smartphones at low prices.
Threepipe will manage influencer marketing, media relations, community management and social advertising for Obi Worldphone which is launching exclusively with Amazon in May.
Obi’s co-founder is ex-Apple CEO John Sculley and the smartphone range has been designed by Ammunition, the design house behind the ‘Beats by Dre’ headphones.
Obi Worldphone V-P Ankush Chatterjee says:“We were looking for a UK based partner that could bring us the right mix of media reach and digital expertise to help build targeted awareness as well as drive sales and we are excited about working with Threepipe for such a critical launch.”
Threepipe co-founder Jim Hawker says: “It’s such a pleasure to work with a disruptive brand in the smartphone market and one which packs such a design and feature-rich punch for the price. We have created a team of design, social, PR and paid media experts to ensure that the launch is a success.”