Tom Denford from ID Comms: Gary Vaynerchuk talks media, agencies, rebates and soccer

On this week’s #MediaSnack we have a special guest, Gary Gary Vaynerchuk, founder of VaynerMedia.

Gary dropped in for a chat with ID Comms co-founder Tom Denford ahead of his agency’s London launch and to promote his new book #AskGaryVee.

Tom asks Gary about the thinking behind his fast-growing media agency business and asks why he is launching their first international office in London.

When asked about the ANA’s media rebate investigation in the US, Gary is forthright both about the existence of incentives paid to US media buyers and also on VaynerMedia’s clear policy on accepting or offering incentives.

Finally, Gary – a huge NY Jets fan – is challenged to get to grips with soccer. Tom asks him to make some predictions for this weekend’s international friendlies including Germany vs England and Armenia vs Belarus.

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