The agency’s remit will include traditional off-the-page media, targeting a wide range of publications, broadcast activity plus outdoor, cinema, insert and direct marketing. The Specialist Works will also provide ‘integrated campaign expertise’ across creative, data and print.
Hurtigruten says it wants to be the “World Leader in Exploration Travel.” Founded 123 years ago, Hurtigruten specialises in the polar regions of Spitsbergen, Greenland and Antarctica with its Coastal and Explorer products.
Hurtigruten UK head of marketing Richard Adams says: ‘We’re delighted to set off on this adventure together as both companies have innovative brand values, and both are pioneering and entrepreneurial by nature. More than anything, it was this determination and spirit that proved crucial in winning the account.’
The Specialist Works founder and CEO Jim Lewcock says: “We are thrilled to be working with Hurtigruten and cannot wait to be able to handle the account and use our media experience to propel them to accomplishing a dominant position in their specialist field.”