MullenLowe London has unveiled its first work for charity Samaritans since winning the account in the summer. The campaign, funded by Network Rail, is called ‘We Listen’ and features images by photographer Nadav Kander.
This follows Samaritans research showing that most people think they’re good listeners but find it hard to talk when there’s something on their mind – suicide in the case of many of the people Samaritans tries to help.
Samaritans CEO Ruth Sutherland says: “Life’s pressures can build, without you even realising. It’s all too easy to turn away, ignore how you’re feeling, and put on a brave face. But you don’t have to do that with Samaritans. Samaritans volunteers make time for you and really listen to you, because simply being listened to can help you put into words what’s really going on in your life and help you find a way through.”
MullenLowe London ECD Richard Denney says: “This is an incredibly important campaign about the Samaritans’ quiet power of simply being there to listen to someone. We worked with photographer Nadav Kander who has an extraordinary ability to bring character to a series of beautiful, yet faceless portraits.”
The campaign launches this week on digital and poster OOH and railway media, including ticket gates, and is expected to run for two years. The awareness raising campaign will be promoted online and across social media.