Booking.com and agency Wieden+Kennedy Amsterdam have shaken up the travel market and Booking.com is entering the New Year holiday lists with the launch of a ‘Resolution Translator,’ a mobile-first interactive service that lets you swap New Year resolutions for travel reservations. The Resolution Translator was created with StinkDigital. The campaign breaks today in the UK and US.
Booking.com CMO Pepijn Rijvers says: “Knowing that the New Year is always a time where people set resolutions of all types — with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success. At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”
W+K Amsterdam creative director Genevieve Hoey says: “Resolutions are okay. Reservations are fantastic. The Resolution Translator takes the magic of the former and adds it to the latter. It makes bettering yourself better by combining it with travel.”