Wieden+Kennedy Amsterdam has won The Glenlivet globally. The Glenlivet, owned by Chivas Brothers, claims to be the world’s oldest single malt whisky and the number one such brand in the US.
Global brand director Miriam Eceolaza says: “Wieden+Kennedy Amsterdam is a dynamic agency and we were impressed by the team’s creativity and passion. We are confident that together we can create innovative and exciting campaigns that will continue to strengthen our position as a leader in the single malt category.”
W+K Amsterdam MD Blake Harrop says: “There’s a lot to be inspired by in The Glenlivet brand; and its unashamed insistence on remaining true to its roots, it’s region and its source is perhaps what allows it to be so global. I think we see a bit of ourselves in The Glenlivet and we’re excited to help share their story with the world.”