VCCP sends up advertising for First Utility

First Utility is a wannabe UK electricity provider, claiming to undercut the ‘big six’ energy producers by buying cheaper on wholesale markets. It has a deal with Shell, among others.

So agency VCCP has taken the brave step of producing a campaign that starts off like the usual, and all too common, corporate guff (featuring unicorns, shades of Lloyds’ black horse), ‘HD Energy’ and the like before pricking the balloon to say that was all nonsense, First Utility is just cheaper.

Teeters a bit but gets there.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.