RKCR/Y&R is making its debut for new client Baxters with a three ad print campaign featuring two women in a landscape dominated by Baxters’ ‘giant flavours.’ A TV campaign will follow in January. Photography is by Gary Bryan.
Baxters global marketing director Jaspal Chada says: “I’m really excited about the new work created with RKCR and Gary Bryan, the creative idea and the simple and fantastic photography captures the essence of Baxters – fanatical about flavour – and leverages its unique point of difference.”
There have been a number of striking print campaigns recently, which is good to see when everything is supposed to be digital.
MAA creative scale: 7. Might move up when we see the TV.