W+K uncorks ‘less ordinary’ cracker for Finlandia

It’s as though losing Tesco to BBH uncorked the springs of inspiration at Wieden+Kennedy. W+K has certainly uncorked a stream of winners since the UK’s biggest grocer moved on, reminding us that not very long ago it was, arguably, the most admired creative agency in the UK.

Here’s another cracker, a new global campaign, ‘1000 years of less ordinary wisdom’ for Finlandia vodka.

Useful stuff too: “you’re only as fast as your reindeer.” Something to bear in mind when making those life-changing decisions.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.