The ever expanding Cannes International Festival of Creativity kicked off this week (the main event starts next week) with a ‘Health’ fest, covering pharmaceutical ads and ‘wellness.’ Some might contest that the two go hand in hand.
This is the first Grand Prix, from Publicis and DigitasLBi in the US, for Astra Zeneca.
It’s part of a campaign, so don’t be too harsh.
MAA creative scale: 6.
