Perrier has lost some of its bubble over the decades since the days when it burst on the scene as the must-have accompaniment to posh food and a way for crafty restaurateurs to bump up their margins.
Now it’s launching Perrier ‘Fines Bulles’ (not so fizzy presumably), aimed at domestic dinner tables with an unusual campaign of short Pop Art-inspired ads from Ogilvy Paris.
Creative director Paul Kreitman says: “The most challenging creative part was to give life to inanimate objects. Create something that is beautiful while ensuring its warmth.”
Ogilvy Paris certainly hasn’t lost its bubble, in fact it seems to have acquired a lorry load of them recently.
MAA creative scale: 7.