Is Cannes worth £2650? McCann thinks so..

The Cannes International Festival of Creativity looks like it’s going to be barmier than ever this year. We’ve already had the ‘anti-sexist’ gong flagged and now McCann London is running a campaign encouraging agencies and clients to despatch their bozos to Cannes – where they might learn something it seems – rather than making them redundant.

Here’s one of a number of short films.

The sting, perhaps an unwitting one, is in the tail – it costs ‘from £2650.’ So indeed cheaper than making people redundant. Mind you, with a bottle of rosé or three…

Are the organisers worried about numbers? They could always reduce the aforementioned price. OK, forget that one.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.