The Cannes International Festival of Creativity looks like it’s going to be barmier than ever this year. We’ve already had the ‘anti-sexist’ gong flagged and now McCann London is running a campaign encouraging agencies and clients to despatch their bozos to Cannes – where they might learn something it seems – rather than making them redundant.
Here’s one of a number of short films.
The sting, perhaps an unwitting one, is in the tail – it costs ‘from £2650.’ So indeed cheaper than making people redundant. Mind you, with a bottle of rosé or three…
Are the organisers worried about numbers? They could always reduce the aforementioned price. OK, forget that one.