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We haven’t always been big fans of Mother’s ‘Epic’ campaign for Moneysupermarket.com (the early ones were just too loud although we guess it must work) but Mother is enjoying a rich vein of form at the moment – IKEA, the Boots Christmas ad – and this new effort for Moneysupermarket is more like it.
It even manages to contain a fleeting cameo from Sharon Osbourne without making us head for the hills.
On the MAA creative scale: 7.
