Mother nails it for Moneysupermarket with a (very) little help from Sharon Osbourne

We haven’t always been big fans of Mother’s ‘Epic’ campaign for (the early ones were just too loud although we guess it must work) but Mother is enjoying a rich vein of form at the moment – IKEA, the Boots Christmas ad – and this new effort for Moneysupermarket is more like it.

It even manages to contain a fleeting cameo from Sharon Osbourne without making us head for the hills.

On the MAA creative scale: 7.

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