Dove Hair storms YouTube with ‘Love Your Curls’

What to make of this?

Unilever’s Dove has ‘discovered’ that only four out of ten girls like their curly hair. And that this rises to seven out of ten if you put on an impromptu concert telling them you love your curls. Or something like that.

Hmm. Dove has certainly redefined what we used to think of as advertising, this time courtesy of Ogilvy Paris.

MAA creative scale 5 (signalling a complete quandary). But with 1.5m YouTube hits in about half an hour I don’t think Dove and Ogilvy will be too concerned about that.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.