Engine wins complete E.ON digital account

photo_verybig_105536German-owned energy giant E.ON has appointed Engine, the holding company that owns WCRS and Jam among others, to handle its digital account.

Making an energy company in the UK popular these days isn’t the easiest of tasks but E.ON claims to have helped over 600,000 digital customers with its Saving Energy Toolkit and Direct Debit Manager.

Engine will be responsible for overseeing E.ON’s entire digital account encompassing strategy, user experience, creative, mobile and social media.

E.ON marketing director Anthony Ainsworth says: “Engine stood out for us throughout the pitch process. They’ve demonstrated a genuine desire to help improve our customers’ experience. We’ve had board level commitment and engagement throughout, and have an extremely talented team of experts in place to help us ensure we meet and exceed our customers’ expectations.

“We’ve made significant digital improvements in recent years and with Engine on board we feel we now have the perfect balance of insight, challenge, delivery and partnership.”

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